Neuro-Linguistic Programming (NLP) is a psychological approach that focuses on the connection between neurology (neuro-), language (-linguistic), and patterns of behavior (-programming). It was developed in the 1970s by Richard Bandler and John Grinder.

NLP is based on the belief that our subjective experiences are influenced by our perception and interpretation of the world. It suggests that by understanding and changing the patterns of our thoughts, language, and behaviors, we can achieve specific goals and improve our overall well-being.

NLP draws on various disciplines, including psychology, linguistics, cognitive science, and hypnosis. Its techniques aim to explore the relationship between language, patterns of thought, and behavioral outcomes. Some of the core principles and techniques used in NLP include:

• Rapport: Building a strong connection with others by matching and mirroring their nonverbal behavior and language patterns.
• Anchoring: Creating associations between a specific stimulus (such as a touch or a word) and a desired emotional or behavioral response to trigger that response in the future.
• Reframing: Shifting the meaning or context of a situation to change one's perception and response to it.
• Modeling: Observing and replicating the successful strategies and behaviors of others to achieve similar outcomes.
• Submodalities: Exploring and manipulating the sensory qualities (such as visual, auditory, and kinesthetic) of internal representations to change their impact and meaning.
• Strategies: Identifying and altering the mental and behavioral sequences people use to achieve specific results.

NLP has been applied in various fields, including therapy, coaching, sales, communication, personal development, and self-improvement. However, it's important to note that while many people find value in NLP techniques, the scientific evidence supporting its effectiveness is limited and subject to debate within the psychological community.